Attendance Through The Roof

The first ever East English Village home tour was a huge success. Highlighting the architecture, amenities and community organization, “The Other Village Home Tour” was instrumental in bringing over 200 fresh new eyes to the small village located on Detroit’s East Side. Featuring distressed sale homes, the tour was meant to shine a spotlight on the real-estate gems available in the neighborhood.

A Few Good Marketers played a key role in the branding and marketing of the event, originally estimated by experienced tour organizers to draw 50 – 75 people. By 3pm the day before the tour, 175 had registered online. By the time the tour had closed the total attendance was 220, an increase of 293% over the original estimate.

A Few Good Marketers  participated in planning meetings a few months before and leading up to the event, and was responsible for all print and interactive work for the tour that included: Website for information and registration, tour day pamphlets, association brochures (that can be used year-round), directional event signage, tour posters, and advertisements in local publications The Metro Times and Between The Lines.

The tour included 4 houses ,  4 garden rest stops with food, beverages and entertainment, and a registration home that displayed the  ”Kennedy Rug,” a vintage needlepoint that Jacqueline Kennedy purchased and used in the White House. Two packed buses made two circuits each of the tour route, one with your’s truly co-guiding with megaphone.

More about East English Village here http://www.eastenglishvillage.org

You can also visit the tour site we created for the event here http://www.eastenglishvillage.org/tour