Last week I attended the North American International Auto Show Charity Preview, as I typically do each year. While not the block-buster event of years past, attendance for the charity event rebounded some and over $2.5 million dollars was raised to support those in need. More than ever before, new ways of thinking about the [...]
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100 Ways To Measure Social Media
I’m totally scamming this from Social Media Insider and want to give them credit…but AMEN! Here it is, my friends: 100 WAYS TO MEASURE SOCIAL MEDIA!! (good marketing partners will sit down and determine which of these—or which combination—help you reach your business objectives): Volume of consumer-created buzz for a brand based on number of [...]