In these topsy turvy economic times, a “clean sheet of paper” in business can be down right daunting. Seth Godin, bestselling author, entrepreneur and agent of change, recently blogged about the two different approaches to a “clean sheet of paper.”

Whether you are rebranding or reengineering your company, developing a new marketing campaign, or just digging deeper in the trenches in an efffort to weather the storm, that clean sheet of paper needs a basic strategy to drive your attack plan. Right now, your organization needs direction and the very best thinking. Accountability and ownership will win out over waiting for someone else to decide now more than ever. And it always helps to surround yourself with creative and innovative thinkers.

http://sethgodin.typepad.com/seths_blog/2009/05/a-clean-sheet-of-paper.html