The AICP (Association of Independent Commercial Producers) awarded the Best Commercial Award on Tuesday night to this ad from Cadbury. Have you see this before?

It’s interesting that I was just having this conversation the other day with someone about memorable commercials. It’s important to get key messaging out, but also important not to put people to sleep. There’s a big difference between a great, memorable advertisement and a funny, memorable bit. One just has to be funny… the other has to motivate you to go out an buy something.

Ok so it’s not that simple. But you get the picture. I just find it amazing how well this commercial combines something so simply entertaining, no seeming connection to chocolate or any food for that matter, with a strong message. Cadbury = fun. “Look how much fun this is. You could have fun like this too. Oh how can you do that? Go buy a Cadbury bar. Oh and tell your friends how cool this commercial is.”

What a cool area of business we work in!