We’re proud to launch two new website for two great companies!

Powersports TV

PSTV was founded by Mark and Jason just 4 short years ago and has become a pre-eminent online destination for people who love motorcycles, all terrain vehicles, personal watercraft and snowmobiles. Here’s a bit from their about us section:

We’re in the business of identifying people in the market to buy powersports vehicles and then ensuring they have the best possible buying experience with our network of “best of breed” Dealers throughout the United States.

“TV” is in our name because over time we’ll move to a totally interactive, full multimedia interface -away from the boring flat text and graphics of the web. Already on the site you can see our guidance videos and Manufacturers commercials.

Buycentives

Buycentives is a new startup based out of Ann Arbor that plans to revolutionize the way incentives are created and delivered directly to consumers. Here’s a bit from their website:

We’ve noticed two trends in shopping, whether online or off: an ever-increasing abundance of information and, at the same time, shrinking consumer attention.  Today, consumers face an overwhelming amount of information and choices.  So what is Marketing’s response?  Even moreinformation.  Marketers pile on additional information (which isn’t needed) in a valiant effort to get attention (which isn’t available).  We thought: enough already.

So while buying online has gotten easier over the years, the shopping process has become harder.  As a leading brand, if you want attention, then offer consumers something of value for it.  Offer some consideration for their (purchase) intent. How?  Offer a Buycentive^TM.  Give something of value to a customer who is already shopping and that attention can turn into a sale.