horsy

Horse Dreamers site launched.

Neat little site for very nice horse stables up north. Holly Hansz-Ax is a really cool lady certified to teach and train. This is a truly beautiful place to board and train your horse. This is Holly’s first website, and we created a new logo/brand for her company, Horse Dreamers. We like the wood-grained horse… [...]

balance

Social or not…you still need metrics!

Its the thing that nags at marketers.  That always comes back to haunt us if we don’t do it.  Yep, its setting metrics with a client BEFORE the campaign.  I’ve always been a big fan of setting metrics and objectives up front–but sometimes a great idea or cool execution gets in the way of understanding [...]

"I get the benefit of big agency experience without the big agency prices—it’s just the right fit." - Michael Singer

Website Launch: Diligence Ready

We just launched a site for a really cool client, Diligence Ready (www.diligenceready.com). This is an service that allows companies and investors to track all records needed to sell, and have the documentation ready at a moments notice. Not that it’s related, but it reminds me of an interview I read with Warren Buffet a [...]

Screenshot from Samsung's "social video" marketing spot.

The Rise of Social Video Marketing

I hate to add yet another marketing fad to my vocabulary, but I loved this AdAge story on using “social video marketing.”

untitled-1

Nurturing Creativity – Elizabeth Gilbert's great talk at TED this past winter…

This past March when I was up at 3am during one project’s development phase, struggling to come up with something that was original, not boring and still tactful, I became frustrated. Sometimes the creative juices just seem to be on vacation, or asleep. For me, there seems to be no magic key, scientific method or [...]