adage

With PR on the Rise, Here’s a Refresher Course in the Basics

Marketers are spending more on PR and getting excited about it, too. Talk of “earned media” has gone from conference rooms at PR shops to center stage at the Ad Age Digital Conference. Veronis Suhler said that U.S. spending on PR rose 7.1% in 2008. WPP noted PR was the fastest-growing discipline, and the holding company was up 17.3% in the discipline in 2008.

corporate_seth_godin

A Clean Sheet of Paper

In these topsy turvy economic times, a “clean sheet of paper” in business can be down right daunting. Seth Godin, bestselling author, entrepreneur and agent of change, recently blogged about the two different approaches to a “clean sheet of paper.” Whether you are rebranding or reengineering your company, developing a new marketing campaign, or just [...]

social_media_sites

Selling Social Media Isn’t Hard; Implementing It Is

A couple of weeks ago, Phil Johnson wrote a great piece on social media and the difficulties in implementing social media programs on behalf of clients. Like many of us, Phil’s agency was talking the talk, but not walking the walk. A number of new books and recently published case studies are opening client minds [...]

booth

Setting up the booth – Ad Tech San Francisco

We’re here setting up the booth for the show. Just put up the video screens and they look AWESOME (rotating long-form infomercials… pretty cool!) Brian is going to tape video segments at the show promoting the client, including interviews with me, Monte and Mary as we go to seminars. I’m not sure what seminar I’m [...]

Mary Bester and my unpacked suitcase.

SanFrancisco & AdTech… here we go!

We just got into the hotel and we’re already on a conference call in my room. Look I haven’t even unpacked. This is going to be a great show! We’ve got Brian Kallies taping video segments again (I’ll be on it too yikes), and a really cool booth. Me and I are going to be [...]