Blog results for: Brand

balance

Social or not…you still need metrics!

Its the thing that nags at marketers.  That always comes back to haunt us if we don’t do it.  Yep, its setting metrics with a client BEFORE the campaign.  I’ve always been a big fan of setting metrics and objectives up front–but sometimes a great idea or cool execution gets in the way of understanding [...]

Amazing, look at this ridiculous letraset page. If I had back all the time I've spent...

Old school design, how fun to reminisce!

Wow, do you remember Letraset? I just read this article from the NYT (published back in Feb) about how much graphic design has changed over the past 20 years with the introduction of new technologies. Michael Beirut is probably close to 20 years older than me, but I’m young enough to remember letraset, pencils and [...]

adage

With PR on the Rise, Here’s a Refresher Course in the Basics

Marketers are spending more on PR and getting excited about it, too. Talk of “earned media” has gone from conference rooms at PR shops to center stage at the Ad Age Digital Conference. Veronis Suhler said that U.S. spending on PR rose 7.1% in 2008. WPP noted PR was the fastest-growing discipline, and the holding company was up 17.3% in the discipline in 2008.

corporate_seth_godin

A Clean Sheet of Paper

In these topsy turvy economic times, a “clean sheet of paper” in business can be down right daunting. Seth Godin, bestselling author, entrepreneur and agent of change, recently blogged about the two different approaches to a “clean sheet of paper.” Whether you are rebranding or reengineering your company, developing a new marketing campaign, or just [...]