Marketers are spending more on PR and getting excited about it, too. Talk of “earned media” has gone from conference rooms at PR shops to center stage at the Ad Age Digital Conference. Veronis Suhler said that U.S. spending on PR rose 7.1% in 2008. WPP noted PR was the fastest-growing discipline, and the holding company was up 17.3% in the discipline in 2008.

In these topsy turvy economic times, a “clean sheet of paper” in business can be down right daunting. Seth Godin, bestselling author, entrepreneur and agent of change, recently blogged about the two different approaches to a “clean sheet of paper.” Whether you are rebranding or reengineering your company, developing a new marketing campaign, or just [...]