Blog results for: Marketing

patty

AdTech, Chicago 2009

A Few Good Marketers goes to AdTech Well that was an interesting trip. Patty and I spent the day at Navy Pier in Chicago this past Tuesday meeting and learning, finding new solutions for our client. Interesting show and some great products despite a pretty low turnout. Brafton Custom News Pretty great resource for custom [...]

balance

Social or not…you still need metrics!

Its the thing that nags at marketers.  That always comes back to haunt us if we don’t do it.  Yep, its setting metrics with a client BEFORE the campaign.  I’ve always been a big fan of setting metrics and objectives up front–but sometimes a great idea or cool execution gets in the way of understanding [...]

untitled-1

Nurturing Creativity – Elizabeth Gilbert's great talk at TED this past winter…

This past March when I was up at 3am during one project’s development phase, struggling to come up with something that was original, not boring and still tactful, I became frustrated. Sometimes the creative juices just seem to be on vacation, or asleep. For me, there seems to be no magic key, scientific method or [...]

Amazing, look at this ridiculous letraset page. If I had back all the time I've spent...

Old school design, how fun to reminisce!

Wow, do you remember Letraset? I just read this article from the NYT (published back in Feb) about how much graphic design has changed over the past 20 years with the introduction of new technologies. Michael Beirut is probably close to 20 years older than me, but I’m young enough to remember letraset, pencils and [...]

adage

With PR on the Rise, Here’s a Refresher Course in the Basics

Marketers are spending more on PR and getting excited about it, too. Talk of “earned media” has gone from conference rooms at PR shops to center stage at the Ad Age Digital Conference. Veronis Suhler said that U.S. spending on PR rose 7.1% in 2008. WPP noted PR was the fastest-growing discipline, and the holding company was up 17.3% in the discipline in 2008.