Marketing Plan
Fast. Effective. In a Nutshell.
Many small and mid-size businesses think they can’t afford the time and expense it takes to develop a strategically sound marketing plan. We think you can—in fact, we believe that a marketing plan should be part of your core business plan.
Our “In A Nutshell” marketing plan provides clarity and guidelines about going to market across seven core areas from target audiences down to messaging. A facilitated session kicks off the plan with your input and develops over a 2-3 week timeline.
We look at these critical strategic areas:
- Unique Selling Proposition
- Core Business Overview
- Target Audience
- Competitive Landscape
- Pricing Strategy and Offering(s)
- Messaging Paths
- Advertising and Promotions (including Search and PR efforts)
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